Social Responsibility | Way of Will

So Socially Responsible,
Our Mother (Nature) Would Be Proud

As a wellness brand rooted in essential oils, botanicals, and other natural ingredients, we’ve made a commitment to be a better brand for the planet and its inhabitants from day one.

Social responsibility has been the driving force behind our brand and our core values, allowing us to provide natural and accessible wellness products to all people that are truly good for the body, mind, and planet.

Natural, Synthetic-Free Formulations

Our products are thoughtfully developed using natural ingredients and are free of synthetic oils, artificial agents, and toxins. Using rigorous research and plant-powered formulations, we proudly offer a wide range of gender-inclusive products that work—without the use of harmful chemicals or preservatives.

Ethically Sourced for Your Peace of Mind

We hold both our product quality and raw material suppliers to the highest standards. We carefully select suppliers whose core values align with ours—prioritizing ingredient quality, transparency, and social responsibility above all else.

Renewable Packaging for Lasting Sustainability

From our plastic-free 00 natural deodorants to our transition to PCR (Post-Consumer Recycled) plastic packaging, we’re taking all the necessary steps to move away from plastic packaging to support zero-waste initiatives and reduce our impact on landfills.

Reducing Our Carbon Footprint

As a proudly Canadian company, we’re more than happy to support other local businesses and reduce our carbon footprint at the same time. All our products are locally made, and our packaging is sourced within North America whenever possible, to ensure that we minimize our impact on the environment without compromising on the quality of our products.

A Feel-Good Shopping Experience

All orders from our online store are packed with 100% recyclable materials, so you can feel good about your purchase from the moment you open the box.

Reducing Needless Packaging

We offer our natural products in bulk to companies with refill programs, allowing customers to bring their own containers or jars to refill their favorite products without needless packaging.

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