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USD $ 37.50


1 fl oz/ 30 ml


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You are safe with us

No Parabens
No Artificial Coloring
No Aluminum Zirconium and No Aluminum Chlorohydrate
No Sodium Lauryl Sulfate
No synthetic oils
Cruelty free

Why we love it:

  • Infused with all-natural, pure-grade oils
  • Fast-absorbing for instant hydration
  • Helps brighten and tone while improving skin’s elasticity
  • Vitamin A improves the look of aging skin
  • Vitamin C reduces the appearance of dark spots, damaged tissues and scars

How to use it:

Apply 2-4 drops of serum in your palms and rub them together. Once warmed, pat serum gently onto face. For best results, use serum after cleansing face and applying Will of Way face toner while skin is still damp, then top off with our Face Moisturizer – All Skin Type. Use daily with other Way of Will products to create an active oil-training system that your skin will love.


"I got this serum in my Fabfitfun box. I love serums. This one is super absorbent. It has an earthy smell. I can tell a difference immediately. I'm excited to see the lasting results. The writing on the box is almost invisible. I had to search for this product online other than that it's great."

- Verified Buyer


"I've been using this serum for a week and what an amazing difference ! My skin feels so good, looks smooth, fresh and hydrated! I look forward to trying more of your products"

- Verified Buyer


"Great product, horrible packaging. Hard to believe a thumbs up to go ahead to market with a package that even the best eyes can't read! Thanks to FFF customer care agent Seth, all is well."

- Verified Buyer


"LOVE this serum! No reaction to my sensitive skin, weightless, perfect for scar repair. I LOVE THIS SERUM."

- Verified Buyer

Customer Reviews

Based on 126 reviews
Skin Glows

My neighbor asked what kind of makeup I had switched to because it made my skin glow!!

That's the best compliment ever :)
Love it!

I used the serum daily and my skis is baby soft...

That's awesome Julie. Team it up with our Face Moisturizer for great results.
Love this serum!

It feels substantial, not watered down, without feeling heavy. My skin has definitely improved over the last week or so, feeling much more hydrated during these winter months!

Thank you Dorothy for such an amazing review. Glad you've seen a difference. Do try our Moisturizer as well especially during this chilly season.
the best!

This product completely transformed my skin! I was hesitant because I have very sensitive skin but for the past few months it has helped my scars and acne so much - haven’t broke out since I started using it.

That's such terrific news, so glad it has cleared your skin and reduce acne.
Even better now!

I received this serum over a year ago in my fabfitfun box, then left 4 star review. My only issue being the smell.

I tried a few other serums after I ran out and was so disappointed. My skin seemed more dull, I had more breakouts. So I order a new bottle and within a week my skin was better. I’ll never be without this. I’m done trying different things. This is my holy grail serum. I even got my husband to start using it.

Also, it seems the formula changed a little. The smell is better, more citrusy. But the results are the same.

Yippiee, we won you back :) . So glad that you are convinced and a true fan of our Brightening serum. Couple goals'