Generic filters
Exact matches only


USD $ 37.50


1 fl oz/ 30 ml


Choose your need:



Free samples
with every purchase.
Free shipping 35+
Free returns always.
35% Off when you

You are safe with us

No Parabens
No Artificial Coloring
No Aluminum Zirconium and No Aluminum Chlorohydrate
No Sodium Lauryl Sulfate
No synthetic oils
Cruelty free

Why we love it:

  • Infused with all-natural, pure-grade oils
  • Fast-absorbing for instant hydration
  • Helps brighten and tone while improving skin’s elasticity
  • Vitamin A improves the look of aging skin
  • Vitamin C reduces the appearance of dark spots, damaged tissues and scars

How to use it:

Apply 2-4 drops of serum in your palms and rub them together. Once warmed, pat serum gently onto face. For best results, use serum after cleansing face and applying Will of Way face toner while skin is still damp, then top off with our Face Moisturizer – All Skin Type. Use daily with other Way of Will products to create an active oil-training system that your skin will love.


"I got this serum in my Fabfitfun box. I love serums. This one is super absorbent. It has an earthy smell. I can tell a difference immediately. I'm excited to see the lasting results. The writing on the box is almost invisible. I had to search for this product online other than that it's great."

- Verified Buyer


"I've been using this serum for a week and what an amazing difference ! My skin feels so good, looks smooth, fresh and hydrated! I look forward to trying more of your products"

- Verified Buyer


"Great product, horrible packaging. Hard to believe a thumbs up to go ahead to market with a package that even the best eyes can't read! Thanks to FFF customer care agent Seth, all is well."

- Verified Buyer


"LOVE this serum! No reaction to my sensitive skin, weightless, perfect for scar repair. I LOVE THIS SERUM."

- Verified Buyer

Customer Reviews

Based on 121 reviews
Even better now!

I received this serum over a year ago in my fabfitfun box, then left 4 star review. My only issue being the smell.

I tried a few other serums after I ran out and was so disappointed. My skin seemed more dull, I had more breakouts. So I order a new bottle and within a week my skin was better. I’ll never be without this. I’m done trying different things. This is my holy grail serum. I even got my husband to start using it.

Also, it seems the formula changed a little. The smell is better, more citrusy. But the results are the same.

Yippiee, we won you back :) . So glad that you are convinced and a true fan of our Brightening serum. Couple goals'
Great product

This serum is life changing,my mom commented on my skin right after I started using it.

That's superb feedback Joy! Glad its made such a significant difference.


:) Thank u!
Brightening serum

I’ve been using this product for about a year, first one from my FabFitFun box. I love this product it’s light and doesn’t leave your face with a greasy feeling. Orders are always speedy. Highly recommend

Hello Trisha, Thank you for such awesome feedback. Glad to know we are getting it right!
Wonderful product

I was nervous to try an oil on my already oily and acne prone face. I had a bit of melasma from pregnancy. The oil helped fade the dark areas and made my skin feel softer. I didn’t get blackheads as I thought I would. I liked the free sample that came with my product as well.

Hi Amanda, Great to know that you're now confident in our Brightening Serum . It's one of our best sellers and customer faves :)