Keep your skin looking healthy and glowing with our Brightening Face Serum. Formulated to be lightweight and easily absorbed by skin, this serum is rich in vitamins, high in antioxidants to fight free radicals, and keeps skin hydrated. Each compact bottle packs a powerful punch when it comes to skin-loving ingredients that moisturizes, brightens, tones, and revitalizes dull, tired-looking skin for a radiant complexion.
with every purchase.
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You are safe with us
No Artificial Coloring
No Aluminum Zirconium and No Aluminum Chlorohydrate
No Sodium Lauryl Sulfate
No Synthetic Oils
Vegan & Cruelty Free
Why we love it:
- Infused with all-natural, pure-grade oils
- Fast-absorbing for instant hydration
- Helps brighten and tone while improving skin’s elasticity
- Vitamin A improves the look of aging skin
- Vitamin C reduces the appearance of dark spots, damaged tissues and scars
How to use it:
Apply 2-4 drops of serum in your palms and rub them together. Once warmed, pat serum gently onto face. For best results, use serum after cleansing face and applying Will of Way face toner while skin is still damp, then top off with our Face Moisturizer – All Skin Type. Use daily with other Way of Will products to create an active oil-training system that your skin will love.
"I got this serum in my Fabfitfun box. I love serums. This one is super absorbent. It has an earthy smell. I can tell a difference immediately. I'm excited to see the lasting results. The writing on the box is almost invisible. I had to search for this product online other than that it's great."
- Verified Buyer
"I've been using this serum for a week and what an amazing difference ! My skin feels so good, looks smooth, fresh and hydrated! I look forward to trying more of your products"
- Verified Buyer
"Best serum ever! This is my favorite serum I have ever used on my face. It definitely Italy moisturizes dry skin but it’s light enough to absorb and not deal greasy or heavy. I use it every day."
- Verified Buyer
"LOVE this serum! No reaction to my sensitive skin, weightless, perfect for scar repair. I LOVE THIS SERUM."
- Verified Buyer
Found the smell to be way to overpowering. Did not notice a difference using this product. I would not recommend.
Thanks for your honest review, and we apologize if the scent of our Brightening Face Serum does not suit you well. Your feedback is valuable to us to deliver an even better experience with our products next time. We will let our product development team know about it for future updates and improvements on this product.
I received this as my free gift in my most recent order. It’s one of those things I probably would not have splurged on for myself, but now that I have tried it, I don’t think I could ever go back to regular moisturizer! I had been using two different moisturizers recommended by my Dermotologist, and both of them just sit on top my skin and my skin had been staying so dry and uneven. I have been using this serum for over a week and within the first two days my skin felt smooth again! It absorbs so well, I even wear it under my makeup. Beyond impressed with this serum!
Wow! We love reading feedback like this! Thanks for sharing your amazing experience and review! We are happy to hear about how our face serum works wonders on your skincare. We wish you continue using our all-natural products! Until your next purchase!
This product is amazing. Summer or Winter it's so versatile. I live in the desert and it always gives my skin a glow. The scent is lovely as well. It's not too heavy even if you pat on a few extra drops.
Truly amazing indeed! We're thrilled to hear about your great review and experience using our face serum. We hope to have more customers like you who would feel the same way about choosing all-natural ingredients like our Brightening Face Serum. It makes a lot of difference. We wish you continue using Way Of Will products!
Discovered this through FabFitFun and just bought a second bottle. Love this serum—it really does brighten up my face and has been great with my very dry skin!
Thanks for sharing your amazing experience using our face serum! We are glad that the product is working out great and effective for you. Until your next purchase! :)
I got my first Serum in a gift box and it was without a doubt the best serum I have ever used. I wake up in the morning and my skin is soft and smooth - not at all dry (which is what one would expect from our Canadian winter). I liked the product so much that i order three more bottles!
Wow! Thank you for your heartwarming review and for patronizing our product! We're glad that the serum is working out great for you, and we hope to have more customers like you who would feel the same way about choosing all-natural ingredients like our Brightening Face Serum. It makes a lot of difference. Until your next purchase! :)