WILL Launches New Athletic Lifestyle Online Store, WAYOFWILL.COM

TORONTO, Feb. 15, 2016 -- Toronto-based WILL announced the official launch of the new athletic lifestyle store, WAYOFWILL.COM.

WAYOFWILL.COM is an athletic lifestyle store focused on elevating the workout experience, in and outside of the gym. For their first product line, WILL has developed an aromatherapeutic body care system for people with active lifestyles.

 

WILL enhances the everyday training ritual with essential oil blends that protect, energize, refresh, relax, moisturize and groom the body and mind. Aromatherapy principles are at the core of each blend and each formula is stripped down to the bare essentials to ensure the best performance. This means no synthetic oils, no artificial colouring and no lingering scents. The WILL body care line features 24 formulas in three categories: Face + Body Care, Facial Hair Care and Workout, ranging in price from $9 USD to $34 USD. Among the new products, WILL offers innovative solutions such as Olfactic Inhalers and Energy Hydrating Face Sprays.

 

"I first experienced the power of aromatherapy with my father," said Willie Tsang, founder of WILL. "My father was ill and mostly unresponsive during the last months of his life. His strongest signs of awareness were always tied to his sense of smell. I started to learn more about aromatherapy at this time. After he passed away, I combined my new interest in aromatherapy and my existing interest in living an active, motivated and healthy life through WILL."

 

"Scientists have suggested that smell and the olfactory system are one of the oldest links between the mind and body," said Jean Liao, Certified Aromatherapist and Formula Designer for WILL. "When certain odours are detected, the olfactory gland and its millions of receptor cells sends messages to the limbic system in your brain and can provoke powerful moods, memories and can influence the immune system, endocrine system and your decision-making skills."

 

When asked about how essential oils promote healthy outcomes, Jean revealed, "inhalation is one of the quickest methods for essential oils to affect the body but aromatherapy isn't just about fragrances. Other functional properties can be found in essential oils, such as natural vitamins. I took care in choosing the right methods and ingredients for WILL users by taking their unique needs into consideration." 

 

The WILL body care system is only the first step for WILL and WAYOFWILL.COM. WILL plans to design and collaborate with other like-minded brands to bring style and quality to the athletic leisure market in the near future.

 

ABOUT WILL

WILL has one clear goal in mind: elevate the workout experience, in and out of the gym. WILL achieves this goal by applying modern aromatherapeutic techniques to create a natural body care system for people with active lifestyles. Created especially for people who train regularly, WILL products protect, energize, refresh, relax, moisturize and groom using the power of essential oils and aromatherapy. WILL is exclusively sold through the online store, WAYOFWILL.COM, launched on February 15, 2016 to customers in North America.

 


MEDIA CONTACT:
Willie Tsang
WILL - WAYOFWILL.COM
+1 (647) 350-2038
info@wayofwill.com


 

Campaign Images

WILL Body Care System Launch - Product Collection

WILL Body Care System Launch

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WILL Hydration Spray - Model

WILL Body Care System Launch

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WILL Launch Campaign - Model

WILL Body Care System Launch

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Collection Images

02 Natural Deodorant (Tea Tree + Pumpkin Seed)

$15 USD

 

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03 Soothe and Cool: Post-Training Massage Oil (Peppermint + German Chamomile)

$34 USD

 

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06 Warm Up: Moisturizing Body Oil (Nutmeg + Galbanum)

$33 USD

 

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07 Breather: Moisturizing Body Oil (Cedarwood + Grapefruit)

$33 USD

 

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08 Refresh: Moisturizing Body Oil (Basil + Black Spruce)

$33 USD

 

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10 Sensitive Skin: Face Oil Serum (Frankincense + Borage)

$29 USD

 

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14 Oily Skin: Face Oil Serum (Rice Bran + Tea Tree)

$29 USD

 

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15 Dry Skin: Face Oil Serum (Geranium + Camellia)

$29 USD

 

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18 Natural Lip Balm (Peppermint + Bergamot)

$9 USD

 

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20 Sensitive Skin: Face Toner (Neroli + Frankincense)

$27 USD

 

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21 Dry Skin: Face Toner (Geranium + Patchouli)

$27 USD

 

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22 Oily Skin: Face Toner (Tea Tree + Fir)

$27 USD

 

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23 Pre Shave Oil (Eucalyptus + Rosemary)

$26 USD

 

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24 Aftershave Splash (Spearmint + Eucalyptus)

$26 USD

 

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25 Beard Oil (Black Spruce + Black Pepper)

$25 USD

 

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27 Cool Fix: Energy Hydrating Face Spray (Peppermint + Lemon)

$24 USD

 

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28 Trailblazer: Energy Hydrating Face Spray (Black Spruce + Rosemary)

$24 USD

 

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30 Sprint: Energy Hydrating Face Spray (Pine + Lime)

$24 USD

 

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32 Cool Fix: Olfactic Inhaler (Peppermint + Lemon)

$10 USD

 

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33 Trailblazer: Olfactic Inhaler (Black Spruce + Rosemary)

$10 USD

 

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34 Sprint: Olfactic Inhaler (Pine + Lime)

$10 USD

 

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35 Yoga Mat Disinfectant (Tea Tree + Lavender)

$23 USD

 

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38 Dry Sauna Spray: Room Spray (Eucalyptus)

$25 USD

 

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40 Face and Body Spray (Sweet Majoram)

$25 USD

 

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