WILL is a natural essential oil body care system for active lifestyles.
WAY OF WILL
Elevate your training experience in and out of the gym.
Oil is a symbol of purity, power and brotherhood. Historically used in rituals of cleansing and protection, oil is the substance we use to start and end our days with a clean slate.
SCIENCE OF WILL
Aromatherapy is the use of natural aromatic plant extracts and essential oils to promote healthy outcomes. WILL formulas are professionally designed using modern aromatherapy techniques to elevate your workout experience, in and outside of the gym.
WILL enhances your training ritual by blending essential oils that protect, energize, refresh, relax, moisturize and groom the body and mind. There are two ways your body receives the benefits of our essential oils:
#1 Repeat skin absorption of natural and functional ingredients
#2 Consistent stimulation of the brain and olfactory system through aromatic scents
We strip down each essential oil blend to the bare essentials: only ingredients that serve a practical purpose are used. With WILL, you can rest assured knowing that we only use the best ingredients in our formulas.
100% Pure Grade Essential Oils | No artificial colouring
No residue | No overpowering lingering scents | Cruelty free
All of our essential oils are extracted from specific flowers, barks, stems, leaves, roots, fruits, plants and resins. We invite you to read our Glossary of Oils to learn more about the benefits of each ingredient we use in our natural essential oil blends.
MADE IN CANADA
Our products are locally formulated, designed and produced in Toronto, Canada for quality assurance.
The idea for this brand was inspired by my dad when he was very ill and stayed in the hospital for eight months–this happened about a year and a half ago. Cancerous cells spread to his brain, which caused him to be confused and unable to recognize a lot of things around him. Although he couldn't express himself well, I, my sister and my mom took care of him day and night; trying to stimulate his mind in every way. I started to notice that the only time he would react and show happiness was when he smelled food or other familiar scents around him. It was then that I started to realize how powerful scent could be and started to look into the benefits of scent stimulation.
Based on my product development experience, as well as having a close friend who is a certified aromatherapist, I started to learn more about the benefits of natural essential oils. I have been working out and going to the gym for more than 10 years. While I'm not a bodybuilder by any means, I am very passionate and consider myself very knowledgeable in this area. Based on my experience, I discovered a lot of behaviors and needs from people who go to the gym. I thought, "how great would it be to have natural products that could enhance the experience of working out?"
In the end, developing a line of functional products based on natural ingredients and the power of essential oils and aromatherapy for people who work out made the most sense to me. This is a very personal line for me because it is infused with my personal experiences and interests. It seemed appropriate to name the brand WILL; not only is that my name, it also represents willpower, which working out and pursuing your passion both require!